Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads is now up to 200 million monthly active users, as confirmed today by Threads chief Adam Mosseeri. Which means that...
Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics, as it looks to showcase the ad placement opportunities that this provides for its partners. And X really needs those...
Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app. As you can see in this example, Reddit’s Lead Gen Ads function pretty much...
Trying to get a handle on your social media performance, amid ever shifting algorithms and elements of platform focus? This might help. Hootsuite recently published its Social Media Benchmarks report for Q2 2024, which is based on 100 social media...
X is expanding its Community Notes option once again, this time by adding the capacity for users to request a note on posts that they believe may include questionable claims. As you can see in this example, there’s now a...
As another element of its growing video content push, X is testing a new option that would enable users to keep X videos flowing through, without having to manually swipe to the next clip. As you can see in this...
