Meta’s implementing new requirements for advertisers running securities and investments promotions in India, in line with updated requirements from Indian regulators. Back in March, the Security and Exchange Board of India (SEBI) announced that all advertisers in the sector must...
It looks like Mark Zuckerberg is finally seeing some return for his support for U.S. President Donald Trump, though not quite in the way he would have hoped. Today, President Trump has announced that the U.S. will cease all trade...
TikTok’s trying out another way to boost its livestreaming element, with an updated “Fan Club” option to incentivize viewer engagement. As you can see in this example, Fan Clubs, which are an updated version of TikTok’s “Creator’s Team,” enable livestreamers...
While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters...
More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes continue to meet the MRC standards for brand safety and measurement. ...
Meta’s working on a new way to spark more interest in its evolving VR experiences, with users now able to view a list of “Avatar Quests” on Facebook and IG, which relate to various VR experiences. As you can see...
Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well. LTK (which is acronym for “like to know”) provides a platform for influencers to...
Threads continues to hold its place in the app download charts, with Meta’s Twitter replicant remaining at 8th spot in the list, and seeing an increase in overall download volume in May. As you can see in this latest ranking...
Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it...
Meta has announced that it's expanding its AI ad control options, which will give Meta advertisers more ways to define their specific ad goals to its automated systems, helping to drive variable response to your AI-powered promotions. Which is all...
