Microsoft has shared its latest notes on LinkedIn’s performance, as part of its quarterly market update, though I don’t need to actually read them to tell you what they’ll be. In fact, I could have written this article last month,...
Whether you’re reporting social media performance weekly or monthly, to a boss or client, one thing is certain: reporting can easily become a ‘go-through-the-motions’ task. There’s a set format you follow, metrics you report on, a template you use—and a...
How much time to you put into creating thumbnails for your videos? Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to...
Meta’s testing a couple of new security processes that utilize facial recognition, which is an element that Meta’s run into various troubles with in the past. First off, Meta’s testing a new facial matching process to help identify “celeb-bait,” which...
Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive...
I don’t know, this seems unnecessary. Today, YouTube has announced that it’s launching a live test of a new process that will provide AI-powered reply suggestions to help creators engage with fans in the app. As explained by YouTube: “To...
Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper”...
Are you focused on the right metrics and goals for each stage of your social media marketing journey? This will help. The team from Leoni Consulting Group have put together an overview of key metrics and KPIs for each stage...
Hey, are you looking to grow your Threads presence? This might help. Last week, Meta ran an info session for creators, within which it shared some practical tips for growing your Threads presence. As you can see in this listing,...
The social media industry is facing immense change, from mounting pressure from outside organizations and evolving corporate social media policies to the rapid development of AI in social media marketing. Professionals are going to want to keep their skills sharp...
