Are you focused on the right metrics and goals for each stage of your social media marketing journey? This will help. The team from Leoni Consulting Group have put together an overview of key metrics and KPIs for each stage...
Hey, are you looking to grow your Threads presence? This might help. Last week, Meta ran an info session for creators, within which it shared some practical tips for growing your Threads presence. As you can see in this listing,...
The social media industry is facing immense change, from mounting pressure from outside organizations and evolving corporate social media policies to the rapid development of AI in social media marketing. Professionals are going to want to keep their skills sharp...
So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it showcased at its Connect conference last week, we can get some scope of the state of play in AR wearables, and where...
For all the hype around AI, and the undeniable potential in various applications, it sure does seem like social apps are grasping for truly valuable use cases. Or maybe I’m just not seeing it yet, but for me, AI bots...
In news that will impact… well, very few people in all honesty, TikTok has announced that it’s shutting down its separate “TikTok Music” streaming app, after various operational challenges and limited user interest. TikTok Music was initially launched in India...
As TikTok begins its legal defense against its enforced sell-off in the U.S., which it says will ultimately lead to the removal of the app in the region, support for the TikTok sell-off is waning over time, as the actual...
Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because these days, the vast majority of purchase journeys are far less direct, and rely on...
As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers. Because while Reddit may have fewer overall users than the other big social apps (currently...
While there’s a growing body of academic research which suggests that social media can have negative impacts on mental health, there are also positives, including enhanced connection, support, finding interest communities, and more. But which is more impactful, the negatives...
