Social media platforms want to wean the industry off of last-click attribution as a means to measure the true impact of their ad campaigns, because these days, the vast majority of purchase journeys are far less direct, and rely on...
As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers. Because while Reddit may have fewer overall users than the other big social apps (currently...
While there’s a growing body of academic research which suggests that social media can have negative impacts on mental health, there are also positives, including enhanced connection, support, finding interest communities, and more. But which is more impactful, the negatives...
What should the age limit on social media access be, and how can this be enforced in a meaningful and effective way? Current age gating tools are largely ineffective, and rely on honesty from the user. And while various alternatives...
Because originality is overrated. Or sensitivity around it is. I don’t know. Either way, this week, TikTok has launched a new option to share a short, text-based “thought” in the app, that’s then displayed in a speech bubble type display...
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with...
Here’s a simple, but handy update for Threads users on desktop. Today, Threads has added the ability to rearrange the columns for your desktop Threads display. Threads launched the new column display on desktop back in May, which is very...
It looks like X is headed for a ban in Brazil, with Brazilian Minister for the Supreme Court Alexandre de Moraes issuing a new warning to the company over its failure to comply with its recent orders. Back in April,...
TikTok has launched a new in-app experience to celebrate the launch of Sabrina Carpenter’s new album, which includes opportunities for expanded exposure in the app, as well as bonus features for those who complete various in-app tasks. As you can...
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can...
