Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority (CMA), which has raised various concerns in regards to how the move will impact the…
Social Media
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Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
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Hey, are you thinking of launching a new ad campaign on X? Given the current rate of brands turning away from the platform, I’m guessing not many of you replied “yes”. But if you are considering it, X has announced…
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Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be hosting exclusive content from Coachella, with a curated Discover element…
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The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users…
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Threads is getting closer to launching its API, which will enable third-party platforms to facilitate Threads posting and post scheduling, and could see a lot more brands posting to the Twitter-like app. But that’s not all. Today, Threads has released…
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Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI…
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Here’s a question. Today, Instagram/Threads chief Adam Mosseri posted this: ** Okay, all good, that makes sense, as engagement is more important than follower counts, which can be gamed, cheated, etc. But that being the case, why display follower accounts…
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Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this…
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Reddit has announced a new partnership with Cision, which will enable Cision users to examine Reddit data to find trend more in-depth trend insights. As explained by Reddit: “Cision provides a social suite that monitors public conversations about brands, topics,…