Get ready to save because the summer 2025 edition of the Victoria’s Secret Semi-Annual Sale is happening now! Starting Jun. 4, expect to save up to 60% both in stores and online.
If you need to refresh your intimates or grab new swimsuits, the Victoria’s Secret Semi-Annual Sale is here to help you do it for less. The summer edition of this sale is the sexiest time of the year. It’s also the perfect time to refresh your sleepwear, stock up on intimates and buy new swimsuits for time by the pool. Why? Because you can save anywhere from 40% to 60% on all these items both online and in stores.
Here’s everything you need to know so that you can save big during the summer Victoria’s Secret Semi-Annual Sale.
What Are the Best Deals From the Victoria’s Secret Semi-Annual Sale?
There are hundreds of deals available during the summer version of the Victoria’s Secret Semi-Annual sale. To help you save time spent on the site or in-store, check out our curated list of the best deals below.
57% off – Victoria’s Secret Unlined Demi Bra
This unlined demi bra is the definition of adorable with seven feminine and flirty colors and prints ranging from red and pink hearts to peony pink lace. The available sizes range from 32A to 40DDD (F), so you can find the perfect fit. You’ll love the supportive underwire and adjustable straps that allow you make to this piece your own.
Price at Victoria’s Secret: $16.99 (orig. $39.95)
51% off – Victoria’s Secret Shimmer Mist Discovery Set
When you have something to celebrate, you can’t set the mood with these unique scents with a touch of shimmer. This discovery set include four fragrances, including Velvet Petals, Pure Seduction, Bare Vanilla and Love Spell. You’ll smell just as delicious as you look!
Price at Victoria’s Secret: $16.99 (orig. $35)
50% off – Victoria’s Secret Glazed Satin Dew Drop Heart Slip Dress
Looking girly and gorgeous has never been easier with this satin slip dress from Victoria’s Secret. The bright peony pink fabric features metallic heart details in a way that screams cute while the length hits just above the knee for a flirtatious fit. The sizes range from XS to XXL, allowing more shoppers to pick up this piece.
Price at Victoria’s Secret: $29.99 (orig. $59.95)
49% off – Victoria’s Secret Swim Essential Strapless Ruched One-Piece
You can’t beat the sleek and sexy silhouette of a classic one-piece swimming suit. Featuring supersoft swim fabric, this wireless, unlined suit offers adjustable ruching at the sides for the perfect fit and removable halter tie straps. Five colors in prints are available as well as sizes from XS to XXL.
Price at Victoria’s Secret: $39.99 (orig. $79.95)
46% off – Victoria’s Secret Modal-Cotton Short Pajama Set
Sweet dreams will be all yours in this ultra-sound modal-cotton blend pajamas with a cute and classic look. The sleep set includes a tee and a pair of shorts that feature a herringbone pattern with subtle metallic dots. You can pick up three pastel colors and find sizes from XS to XXL.
Price at Victoria’s Secret: $34.99 (orig. $64.95)
When Is the Victoria’s Secret Semi-Annual Sale Happening in 2025?
Victoria’s Secret usually kicks off the summer edition of the sale at the beginning of June. As for the winter edition of the Semi-Annual sale, it typically happens right after Christmas. We expect the same timing for the upcoming sales.
- Summer Sale: This year, the Victoria’s Secret Semi-Annual Sale runs from Jun. 4 through Jul. 8. This follows the pattern set in previous years (Jun. 12 through Jul. 16 in 2024 and Jun. 3 through Jul. 19 in 2023).
- Winter Sale: For the last two years, the Victoria’s Secret Semi-Annual winter sale launched on Dec. 26 online and Dec. 28 in stores. We expect Victoria’s Secret to follow a similar schedule this year with a Dec. 26 start date in 2026.
Sale FYI: The dates for the adored sale change slightly every year. The summer event typically overlaps June and July, while the winter sale happens after the holiday shopping season in December and continues into early January.
How Long Does the Victoria’s Secret Semi-Annual Sale Last?
The sale typically lasts a couple of weeks. The 2023 summer sale was a unique exception to this rule, as it ran for almost six weeks.
If you’re planning to shop the Victoria’s Secret Semi-Annual sale, don’t wait until the end of it. By then, bargain hunters have picked through everything to score the best deals and there’s only a limited selection of sizes, styles and colors left.
What Can You Expect From the Victoria’s Secret Semi-Annual Sale?
Based on the last few sales, you can expect amazing discounts of up to 60% on select styles of your favorite bras, clothes and panties. We’re talking deals like panties starting at $4.99, bras for $16.99 and up, activewear starting at $19.99, pajama sets for as little as $19.99 and swim separates available for just $14.99. When we say this is the time to stock up, we aren’t exaggerating!
Don’t forget to keep an eye out for Victoria’s Secret coupons and special offers from us around sale time, which may allow you to stack onto your purchase for even bigger discounts. Plus, by activating our cash-back offer, you’re also getting a credit toward future shopping trips not just at Victoria’s Secret, but all of our partner stores.
Is the Victoria’s Secret Semi-Annual Sale Also at PINK?
Absolutely! You can find many items from Victoria’s Secret’s PINK collection in the Victoria’s Secret’s Semi-Annual Sale. This includes deals on PINK panties, bras, swimwear, loungewear, beauty items and much more.
Is the Victoria’s Secret Credit Card Worth Signing Up for Before the Sale?
Shopping with a Victoria’s Secret Credit Card means you save even more during their Semi-Annual Sale (and every other time you shop). The retailer’s credit card program comes with special perks and benefits for cardholders. It also works at PINK stores. Here are some of the coveted perks that will pay off during the Victoria’s Secret Semi-Annual Sale and beyond:
- Choice of Cards: Victoria’s Secret offers two main credit cards. The first is only good at Victoria’s Secret and PINK, while the second option also works as a MasterCard.
- Sign-Up Discount: Victoria’s Secret provides a $25 off coupon for those who sign up for the brand’s credit card.
- More Rewards: Cardholders earn more rewards points when using the Victoria’s Secret Credit Card. Victoria’s Secret gives out a $10 reward for every 2,000 points.
- Birthday Gift: Cardholders receive a birthday reward every year on their special day. This typically ranges from $10 to $15.
- Anniversary Gift: Victoria’s Secret gives out 15% to 20% off to each cardholder on the anniversary of their original sign-up date.
- Exclusive Offers: Credit card members may have access to exclusive offers and promotions, which give them special deals and discounts.
- Free Shipping: Victoria’s Secret cardholders enjoy a lower free shipping threshold when using a Victoria’s Secret Credit Card.
- Double Points Events: Twice a year, Victoria’s Secret holds events that allow cardholders to earn double points on their purchases.
Tips for Getting the Absolute Most out of the Victoria’s Secret Semi-Annual Sale
1. Look for deals on multiples. Often, Victoria’s Secret offers BOGO deals and other specials if you buy several pairs of panties or multiple bras. For instance, we’ve gotten five panties for $15 to $20 during previous sales. Given this truly awesome discount, you might as well stock up and save now (because you know you’re going to wear them).
2. Try something new. Of course, we all love the chance to stock up on our favorites, but when prices are this low, it’s the perfect opportunity to stretch your angel wings and try a new style or color. Don’t forget that Victoria’s Secret also sells sleepwear, swimwear and workout apparel, so take advantage of the sale to expand your wardrobe.
3. Shop online. The Victoria’s Secret Semi-Annual Sale takes place both in stores and online. However, shopping virtually can help you avoid crowds and enjoy access to more colors, sizes and styles. There’s one more online shopping bonus: Exclusive discounts and promotional codes! For example, always look for a free shipping code and stack it with a free gift and promo code to save like a pro.
4. Think about gifts. The Victoria’s Secret Semi-Annual Sale is the perfect time to grab gifts without hurting your wallet. They have some great gifts as well as items that are perfect for bachelorette and bridal parties.
5. Sign up for a credit card. If you have a Victoria’s Secret Credit Card, you often get early access to the Semi-Annual Sale, both in stores and online. This is great if you have a hard-to-find size or are looking for a very specific piece of lingerie.
Finally, remember that sale items are often available in limited quantities. That means it’s a good idea to shop right when the Victoria’s Secret Semi-Annual Sale starts for the sexiest selection and the best savings!
The post When Does the Summer Victoria’s Secret Semi-Annual Sale Start This Year? appeared first on The Real Deal by RetailMeNot.
