Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see it separate itself from Instagram entirely. Maybe. Yesterday, Mosseri announced that: Wow, people on Threads, which is an entirely different...
Instagram chief Adam Mosseri has debunked another common Instagram myth as part of his new series of informational posts in the app. In this latest post, Mosseri dismisses the rumor that Instagram deliberately downranks posts tagged as sponsored content, in...
Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates. Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your...
Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and...
Snapchat’s making another push on Snapchat+ subscriptions this holiday season, by partnering with Amazon, Walmart and Target to sell Snapchat+ gift cards in store and online. Which, if last year is anything to go on, will help to boost Snapchat+...
Microsoft has shared its latest notes on LinkedIn’s performance, as part of its quarterly market update, though I don’t need to actually read them to tell you what they’ll be. In fact, I could have written this article last month,...
Whether you’re reporting social media performance weekly or monthly, to a boss or client, one thing is certain: reporting can easily become a ‘go-through-the-motions’ task. There’s a set format you follow, metrics you report on, a template you use—and a...
How much time to you put into creating thumbnails for your videos? Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to...
Meta’s testing a couple of new security processes that utilize facial recognition, which is an element that Meta’s run into various troubles with in the past. First off, Meta’s testing a new facial matching process to help identify “celeb-bait,” which...
Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive...
