Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. First off, on AI-powered campaigns. Snap’s adding new...
So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll be partnering with ID provider Persona to confirm people’s real identity. As you can see in...
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a...
As AI tools continue to evolve, many are concerned that AI-based tools and functions will eventually see humans out of the job in various industries. But AI experts don’t view things the same way, seeing AI as more of a...
Are you finding different ways to use the latest generative AI tools? Over time, more and more people are interacting with bots like ChatGPT for varying purpose, with many now turning to these tools for therapy, life organization, and companionship....
After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S. and Japan, Meta is now expanding Threads ads to all advertisers globally, providing another consideration for marketers’ social...
As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of...
With Threads passing its 20 month mark recently, and amid ongoing discussion about the potential for the app’s growth, and the relative decline of the platform formerly known as Twitter, it’s worth checking in on exactly where the real-time social...
Looking to improve your LinkedIn approach in 2025? This could help. LinkedIn has launched a new “Create on LinkedIn” mini-site, which includes a range of posting tips, best practices, examples and more. And there’s a heap of info to take...
With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s...
