Meta has launched a new promotional campaign for WhatsApp, which focuses on the privacy elements of the app, in protecting your personal conversations. https://www.youtube.com/watch?v=-Si4mES-IZ8 As you can see, the message of the campaign is pretty straightforward: Your WhatsApp messages are...
Thinking about changing up your approach on Instagram? You may want to take a cautious approach, in order to ensure that you maintain engagement and reach in the app. That’s according to IG chief Adam Mosseri, who’s provided some new...
Are you considering adding Pinterest into your social media marketing approach? You probably should. The product discovery focused app is now up to 570 million users, who mostly come to the platform with a level of shopping intent. Less a...
YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will help brands find relevant creators on any given topic. The feature is a new element of YouTube’s “Insights Finder” (currently...
Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more. First off, on AI-powered campaigns. Snap’s adding new...
So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll be partnering with ID provider Persona to confirm people’s real identity. As you can see in...
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a...
As AI tools continue to evolve, many are concerned that AI-based tools and functions will eventually see humans out of the job in various industries. But AI experts don’t view things the same way, seeing AI as more of a...
Are you finding different ways to use the latest generative AI tools? Over time, more and more people are interacting with bots like ChatGPT for varying purpose, with many now turning to these tools for therapy, life organization, and companionship....
After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S. and Japan, Meta is now expanding Threads ads to all advertisers globally, providing another consideration for marketers’ social...
