It seems that Meta is indeed serious about its shift away from news content, with a new report from Chartbeat and Similarweb showing that Facebook referral traffic to publisher websites has declined by 50% over the past year. The report…
Looking to get a better handle on the evolving impact that generative AI is having on your industry, and potentially your career? This will help. LinkedIn has partnered with parent company Microsoft to provide a new overview of the AI…
X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to X’s AI interface. Welcome to the UK @grok! We’re so…
While Elon Musk has gained many supporters for his “free speech” approach, it’s certainly not helping to win more business for X. And this could be another blow for the platform’s bottom-line performance. With ad revenue still down by 50%…
Who should decide what can and cannot be shared on social platforms? Mark Zuckerberg? Elon Musk? The users themselves? Well, according to a new study conducted by Pew Research, a slim majority of Americans believe that social platforms should be…
It’s that time once again, when Microsoft tells us that LinkedIn saw “record levels of engagement” in the most recent reporting period, while offering no further insight and/or qualification of that claim, and we have to just accept it and…
Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority (CMA), which has raised various concerns in regards to how the move will impact the…
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
Hey, are you thinking of launching a new ad campaign on X? Given the current rate of brands turning away from the platform, I’m guessing not many of you replied “yes”. But if you are considering it, X has announced…
Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be hosting exclusive content from Coachella, with a curated Discover element…