BUSINESS

BUSINESS

Brawny triples down on the paper towel wars with a new 3-Ply option—and it’s giving out free house cleanings

Brawny is launching three-ply paper towels. The paper towel market is expected to hit nearly $9 billion within five years. To promote the new brand, the company is offering free house cleanings in three markets. Paper towels aren’t just a...

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