Reaching and connecting with the Gen Z sports fan
Consumption of sports content is at an all-time high but the football fan of today is one that is happiest with short-form version of everything as well as the convenience of access.
This panel from the World Football Summit 2022 main stage looks into what the biggest fans truly desire. Its participants include:
– Jean-Baptiste Alliot – Chief Strategy Officer at Lasource
– Bob Madou – Chief Revenue Officer at Club Brugge
– Bas Schnater – Founder & CEO at Fan Engagement Consultancy
– Meghan Krishna – Chief Revenue Officer at Magnifi
– Jessie Engelhart – Sports Lawyer at Sensato Sports Law